Eleven months out of the year, Heinz makes ketchup. But in October, Heinz makes tomato blood.
Who is the audience for tomato blood, you ask? Easy. Vegetarian vampires.
Like any influencer, Toby created tons of content across Instagram and Tiktok.
IRL, we also created billboards in a vampire language, placed them in cities known for vampire sightings, and included a QR code link to a video translation.
Oh, and here's a case study!
xo, Toby