Small businesses were hit hard by COVID. Delta wanted to help them take off again.
So, in partnership with fashion icon, frequent flyer and small business champion Issa Rae, we launched a collection of clothes, accessories and more designed by travelers, for travelers.
Eight small business creators from six small brands helped us develop a capsule wardrobe collection that makes packing light easy, multi-use sustainable shoes, a magnetic system to hold TSA-compliant toiletries, destination-inspired sunglasses and more.
Everything we made launched at a major runway event held in an actual airplane hangar at Los Angeles Fashion Week in October 2022, attended by influencers and celebrities as well as streamed live over Instagram.
Here's a case study summing it all up: