As an official sponsor of March Madness, Coca-Cola believes fan work is thirsty work. And nothing makes you parched quite like belting out your school's fight song.
So we created a custom mash-up of iconic college fight songs, volleying back and forth like a basketball game itself.
Then, as the tournament progressed, we created an entirely new cut, shot several new scenes and tweaked the music to include new fight songs—all in a matter of about 48 hours—to reflect the real men's and women's Final Four schools and air during those games.
With Nate Ripp (CD) and Michelle Lamont (CD). Directed by We Are From LA.